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Answer questions based on PowerPoint content

Answer questions based on PowerPoint content

CH 1  What is Strategy and Why Is It Important?
Learning Objectives
1.What is meant by a company’s strategy
2. Concept of a sustainable competitive advantage
3.The 5 most basic strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage
4.A company’s strategy tends to evolve because of changing circumstances and ongoing efforts by management to improve the strategy
5.Why it is important for a company to have a viable business model that outlines the company’s customer value proposition and its profit formula
6.The 3 tests of a winning strategy 

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