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Case Study Write Up …

Case Study Write Up …

Case study write up on case “RightNow Technologies” from McGrawHill. I have posted the pictures. Write up has to be 1 page of drawing key points from the case and .5 page from the perspective of “what you would do” as an executive officer of that company. I will post an example one. Criteria as follows: 
You need to show:
– The top issues which you think prompted the case to be written
– Your consideration of each issue, including any action that must be taken to address the issue and the pros/cons of that action
– Assume the perspective of a company officer
– Describe your reaction to the case from that officer’s perspective
You receive no points for summarizing the case.
You can receive a maximum of 5 points for issue identification.

  You can receive a maximum of 15 points for your analysis of those issues.

  You can receive a maximum of 5 points for the company officer perspective

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