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Create a 24 pages page paper that discusses strategic management decisions: business environment and strategy.

Create a 24 pages page paper that discusses strategic management decisions: business environment and strategy.

In general, the business strategies are based on the firm’s ability to capture and convert the external and internal forces into desired outcomes. Thus “an integrated understanding of the external and internal environments in which the firm is operating is essential for the firm to understand the present and predict the future.”(S.A. Zahra & Geroge 2002) A firm’s external environment can be broadly divided into general, industry and competitor environments.

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