create a proper Digital Strategy
As media executives, we all now face a constant obstacle concerning how to create a
proper Digital Strategy (a lot of you mentioned these issues in your midterm
For the final paper, imagine that you are now a media executive running a company
that needs to transition and focus on a viable digital strategy in order to survive.
What’s your plan? Explain your approach, the viability and application of each
solution, and why you think this is the proper methodology to ensure success for
your company. Make sure to explain, 1. What type of company you are running, 2.
Your full digital strategy, and 3. WHY you think your plan will be successful.
Your company can be real or fictional
The paper should be between 7 pages and include a cover and reference page (not
included in page count).
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