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Creation of a brand

Creation of a brand

Each student will be required to create a new brand: an original organic skincare brand for the global men’s or women’s cosmetics market,  For this new brand, students must identify its country/place of origin, product proposition (product attributes and benefits), target audience, brand name, brand differentiation in the category, brand positioning statement, style elements, communications, and recommended advertising tagline. I need this by April 14th but the sooner the better. 
Brief description of requirements is in the word doc and there is no word limit as long as all the criteria is matched 

Grading Criteria (What constitutes a good assignment?):
Demonstration of understanding of the content provided within the BRAND BASIC series of lectures (BBL1, BBL2, BBL3, BBL4, BBL5, BBL6 and BBL7). The ability to transpose this knowledge into your own explanations and creations. The degree of originality in your brand creation. grading criteria is in the pdf attached

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