Individual Project 2
Due Tuesday April 16, 2019
For this assignment, you will create a marketing mix document with the following 5 sections:
Product: This section includes features, options, brand name, packaging, and service characteristics.
Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
Promotion: This section includes promoting, public relations (PR), and selling.
People, participation, or philanthropy: This section includes information of your choosing.
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