Need an research paper on british telecom. Needs to be 7 pages. Please no plagiarism.
Weakness. In spite of the fact that the company can operate successfully, only if it takes efficient steps to react to the changes in modern technology, it must not forget that it is a telecommunication company. One should try to concentrate on this niche of the market and not to expand rapidly in the market of online industry. if the company expands in other markets and starts providing too many services, unrelated to telecommunication market, it might entail “erosion” of its brand. Customers who now associate British Telecom with telecommunication company will not be able to associate this brand name with any particular industry and rather will have an association with multiple services if the company expands too rapidly in other markets. Overexpansion on other markets of other countries may reduce its market share in the United Kingdom and might require additional resources.
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