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While the message of Mckibben’s article might be valid, his method is likely to repel any reader who is not already a member of the choir. He also obscures his point by concentrating on falsified science, rather than real science. Besides the red herrings of the Bangladesh floods and the polar bear, he concentrates on the SUV problem, which speaks more to class warfare than global warming, since emissions from vehicles are trivial compared to those from power plants.2 Mckibben completely ignores more reasonable appeals such as one to the economic self-interest of the middle class which might be more persuasive because, in part, less polarizing.
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