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Provide a 9 pages analysis while answering the following question: Of Starbucks, Which Offered a Defective Cappuccino Maker to One of Its Customers. Prepare this assignment according to the guidelines

Provide a 9 pages analysis while answering the following question: Of Starbucks, Which Offered a Defective Cappuccino Maker to One of Its Customers. Prepare this assignment according to the guidelines

In fact, the customer was so upset, that this issue has overgrown the simple financial compensation. What he thought Starbucks should do is to apologize. The point is in moral compensation, not just financial. This fact is supported by $20,000 spent by the client on the case: “He set up a toll-free line with six telephones installed in his small scuba shop and hired extra employees to answer the calls. In one year he received about 6,000 responses. His total estimated outlay: $20,000.” (Kalis and Leaf 1999) The media attention to the situation made the position of Starbucks even more complicated.

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