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– Subject: Customer Relationship Management – The recommended textbook for the subject: A Practical Approach (6th Edition) – 978-0-13-274239-9 (ONLY CHAPTER 4 & 5 FOR THIS ASSIGNMENT). – The assig

– Subject: Customer Relationship Management – The recommended textbook for the subject: A Practical Approach (6th Edition) – 978-0-13-274239-9 (ONLY CHAPTER 4 & 5 FOR THIS ASSIGNMENT). – The assig

What role does customer expectation play in the establishment of a customer service strategy? Do you agree or disagree? Explain your position.

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