Write 13 pages with APA style on European Tourism Marketing Research Information.
What is important to recognize in singles is that their lifestyle is now characterized by a focus on career and busy social life. When it comes to holidays, therefore, many singles are looking for a wide variety of leisure services and activities that offer relaxation or help to alleviate stress created by day-to-day living. Furthermore, career-minded singles are more inclined to spend their higher-than-average disposable income on treating themselves, rather than on family life. This presents a high return on investment potential for those targeting their travel products and services at this growing consumer group. .
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