Write 2 pages thesis on the topic a single core strategy. A good marketing manager tries to achieve his objectives and tries to fulfill his role by setting up goals that are smart, measurable, achieva

Write 2 pages thesis on the topic a single core strategy. A good marketing manager tries to achieve his objectives and tries to fulfill his role by setting up goals that are smart, measurable, achievable, realistic, and timely. In order to fulfill or achieve his targets, a good marketing manager leads his subordinates and organization towards meeting these objectives. In a diversified organization like General Motors, a marketing manager can look at the overall objective of the business, and then based on this objective he can set up the strategies or goals of various different products or SBUs within a business. Only when these objectives are in line with the mission or vision of a business, a business like General Motors can achieve success by meeting their targets.

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