Write 2 pages thesis on the topic dell marketing. “Dell Case Analysis” Being the biggest computer company in the world, Dell had always been known for yielding high returns to its investors, largely i

Write 2 pages thesis on the topic dell marketing. “Dell Case Analysis” Being the biggest computer company in the world, Dell had always been known for yielding high returns to its investors, largely in part to rapid growth and a superior business model which had revolutionized the entire computer industry. However, a recent downturn in growth coupled with an overly ambitious revenue target has taken some of the wind out of its high-flying sails. That given, the company had diversified its strategy by placing greater emphasis on the Asia-Pacific market, where the industry segment remains on a considerable upswing. A key emerging market which has delivered tremendous returns for the company is China, which accounted for 45.7% of total unit shipments in the Asia-Pacific (p.14).

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