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Write 5 pages thesis on the topic virgin atlantic. Virgin Atlantic customers mainly vary dependent on the operational routes. However, statistics have shown that the bulk of their customers come from

Write 5 pages thesis on the topic virgin atlantic. Virgin Atlantic customers mainly vary dependent on the operational routes. However, statistics have shown that the bulk of their customers come from

Write 5 pages thesis on the topic virgin atlantic. Virgin Atlantic customers mainly vary dependent on the operational routes. However, statistics have shown that the bulk of their customers come from the UK. The distribution of the UK customers is approximated to be 60% and the rest is constituted by worldwide customers. The business has categorized its customers dependent on the class they fly. It has the smallest group of customers under Upper-Class passengers who are mainly business persons aged 35-45. The second group of customers flies under Premium Economy. customers flying here are fairly split between business and leisure flyers. The last grouping is the Economy passengers who constitute the largest grouping of the Virgin customers and encompasses flyers from most socio-economic groups. The leisure and business travelers remain the target customers for the airline business.

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