Write 9 pages thesis on the topic the analysis on the success of tesco. The success of an organization as argued by Philip Kotler and Kevin Lane Keller (2005) is mainly through the deployment of the 7

Write 9 pages thesis on the topic the analysis on the success of tesco. The success of an organization as argued by Philip Kotler and Kevin Lane Keller (2005) is mainly through the deployment of the 7Ps of marketing. In this section, a critical analysis on the Price, product, Promotion and Place elements of the 7Ps is presented as these are identified as the critical elements in reaching the customer. Frances Brassington and Stephen Pettit (2003) argue that although the marketing mix can be explained using the 7Ps, the four critical elements that form the marketing mix are the four identified above. The authors further argue that the Marketing Mix plays a vital role in the overall marketing communication strategy of an organization, as it is the marketing mix that provides input to marketing communication.

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