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Write a 2 pages paper on word of mouth in marketing. For instance, in marketing movies, word-of-mouth feedback can make or break the movie, that is why producers take particular care of screen-testing

Write a 2 pages paper on word of mouth in marketing. For instance, in marketing movies, word-of-mouth feedback can make or break the movie, that is why producers take particular care of screen-testing

Write a 2 pages paper on word of mouth in marketing. For instance, in marketing movies, word-of-mouth feedback can make or break the movie, that is why producers take particular care of screen-testing the movie for any possible tweaks they could do render in reference to initial feedback generated. This ensures that once the movie is released to the general public there is a much bigger chance for positive word-of-mouth amongst viewers. It is powerful, influential, and best of all it is something that not even the best-funded PR machine could buy. It levels the playing field for the lower-budgeted films and gives them a chance against the big-studio blockbusters which abound.

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