You will prepare and submit a term paper on Financial Services Marketing in Barclays Bank. Your paper should be a minimum of 1750 words in length.

You will prepare and submit a term paper on Financial Services Marketing in Barclays Bank. Your paper should be a minimum of 1750 words in length. Pricing is a very integral part of marketing. Decisions about price are those which determine profitability (Stephenson, 2005). It is also one of the factors which determine whether the customer will actually acquire the product or service. Customers base their purchase judgments based on price (Stephenson, 2005). Pricing of financial products is one of the most crucial decisions. Some of the most common pricing strategies used by marketers include both cost-based strategies and non-cost-based strategies (Winston, 1986).

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