You will prepare and submit a term paper on Strategic Management Process. Your paper should be a minimum of 1500 words in length.
You will prepare and submit a term paper on Strategic Management Process. Your paper should be a minimum of 1500 words in length. Origin Energy Limited is a company that sees her self-be more than an energy retailer. Rather, the company claims to “find and produce gas, generate electricity and invest in renewable energy opportunities including wind, hydro, solar and geothermal”. As a fast-growing company in the energy industry (Australian Security Exchange, 2011), Origin Energy is endowed with a number of distinctive competencies that have been the reason behind the company’s performance and growth on the Australian Stock Exchange over the past years. Quoting Bianco from Kenneth R. Andrews’ 1971 definition of distinctive competencies, it can be said that distinctive competencies refer to “the set of activities that an organization could perform especially well in relation to its competitors.” This definition was given as an elaboration of the original theory of distinctive competencies developed by Philip Selznick in 1957 after he studied “vastly differing organizations, from the Communist Party to the Tennessee Valley Authority”. Judging from the definition, it can be pointed out that Origin Energy’s foremost distinctive competencies are in the areas of the diversity of business orientation.
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